Bathe your baby in pure gentleness We' have taken love and gentleness and bottled it. JOHNSON'S HEAD-TO-TOE Baby Wash is an ultra-mild cleanser for your baby's skin and hair that's gentle enough even for newborns. * The #1 choice of hospitals * Milder than baby soap * NO MORE TEARS formula is as gentle to the eyes as pure water * Soap-free, dye-free, hypoallergenic and allergy- and dermatologist-tested